December 1, 2009: The day the world of marketing changes.
Everythings changing. What was standard practice in product and service marketing may now cost you tens of thousands of dollars in fines from the FTC !
Even 100% TRUTHFUL testimonials and endorsements could result in a Federal case against you for DECEPTIVE advertising.
Do you know what makes the difference? Have you make the necessary changes to you offers?
I didnt think so, but thats not entirely your fault because most people have no idea where to start or how to implement the new guidelines on endorsements and testimonials from the Federal Trade Commission that are effective as of December 1, 2009.
What are you going to do? Where are you going to start?
Sure, you could spend HOURS struggling through each piece of the puzzle on your own, cobbling together a strategy. You could INVEST thousands of dollars in LEGAL FEES. Or, you could simply get the new FTC TOOLKIT.
Since I am included in the reach of these rules, I need to tell you that I have not yet purchased this product myself yet, so I cant make any specific claims about how great it is. I also need to tell you I am an affiliate of the program, which means I get a percentage of the sale when you make your purchase.
So, what will you get?
This is a three-part system:
First, a guide full of examples and checklists.
Second, a membership system helping you STAY current with the changes that are sure to happen as marketers test the edges of these new rules and find themselves defending their claims.
Third, access to the Site Compliance trust seal, which is called that you can proudly display on your offer materials as long as you’re an active participant in the program to show your proactive intention to be and remain FTC Compliant.
This product, program, and seal will help you.
1. Escape the FEAR of not knowing what to do.
2. Proactively bring your offer materials into compliance with the new rules to avoid the potentially HUGE Fines.
3. SAVE thousands of dollars in legal fees.
4. Remain current as the interpretations of these Guidelines change over time.
5. Be a RECOGNIZED leader in your niche by proudly displaying the SITE COMPLIANT seal on all your marketing materials.
Make sure to take action today. This will be just the first offering in this quickly-evolving area of interest. I know that before long the FTC Toolkit team will be enhancing this product and as an early adopter youll have first notice as the product and service continually evolves to surpass your expectations!
ALSO … If you’d like to earn commissions promoting the FTC Toolkit register NO COST here.
Tags: affiliate marketing, blog marketing, endorsements, FTC, FTC compliance, ftc rules, internet marketers, internet marketing, new ftc rules
